THE LAB

Ahead of
thecompetition

The lab is where we get our reps in. By constantly exploring new technologies and venturing into unfamiliar territory, we sharpen our skills and expand our thinking. These experiments have shaped us into polymaths: designers who code, strategists who prototype, and dreamers who ship.

2026

Arcade & App Store

We built our own App Store to house everything we make

The Arcade started as a home for our quick, exploratory web game prototypes — scrappy ideas our designers build to iterate fast and see a concept play...

Arcade & App Store
2024

Chill Time

Our first product built with vibe coding

Chill Time is the first product we launched using vibe coding. Could we create a place to decompress with soothing environments and sounds? Let us kno...

Chill Time
2020

Val

A digital influencer for the modern age

Val is a digital influencer and virtual entertainer. She's a multi-talented digital pop-star for our modern time. Entertaining her fans 24/7, indefini...

Val
2019

Obsidian Clothing Company

The best minimalist t-shirt in the world

Obsidian's core focus is to produce the best minimalist t-shirt in the world. Starting with the fabric, they use ultra-soft and durable 100% Supima Co...

Obsidian Clothing Company
2016

Supercade

An arcade cabinet you can build at home

Supercade is an open-source arcade cabinet: two players, a real joystick-and-button deck, and a screen, in a cabinet you make yourself. The builder le...

Supercade
2006

MyPod

A full-screen touchscreen iPod concept

MyPod was a Flash mockup of a rumored full-screen iPod design. A bold bet on an all-touch interface at a time when physical keyboards were considered ...

MyPodMyPod