2020

Val

A digital influencer for the modern age

Val

Val is a digital influencer and virtual entertainer. She's a multi-talented digital pop-star for our modern time. Entertaining her fans 24/7, indefinitely. She's a fashion model, DJ and internet celebrity that will forever change your perception of reality.

Context

The plan was a 24/7 DJ livestream with Val continuously playing music. Her persona was edgy, calling out fans who tipped her in the chat. Future ideas included collaborations with clothing partners, jewelry makers, and product brands to create a 24/7 marketing influencer that never sleeps. Character Design / Brand Manager.

Lessons Learned

We were too early and it was too expensive to create a virtual influencer at the time. 3D production was painfully slow, and the initial capital required to move forward was significant. Building this properly would have required a much larger team and sustained investment that we couldn't justify.

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